The “landing page” is the online property a prospect is taken to after clicking on your ad or link. It is important that this page exhibits certain characteristics:
Relate it to the ad or copy that prompted the visit in the first place. Top-performing landing pages deliver on the promise made in the ad or email. Moreover, your cost-per-click (CPC) will partially be determined by the quality of your landing page.
Know exactly how the landing page fits in your marketing strategy. The ad leads the prospect to the landing page – what does the landing page do? How does it contribute to the primary objective? Each page should have ONE job to accomplish. Focus on that.
Make sure the landing page is clear. The visitor should easily be able to discern what you are offering and the next step towards obtaining it.
Keep this information in mind when creating your landing pages. The first thing you need to do is go the Landing Pages & SEO page. Once you are on the Landing Pages & SEO page, you will see 3 tabs: Pages, Design, and Content. The first thing you need to do is select the page you want to build.
Once you have selected your page, you will be given 3 options for the design. The 3 designs may be different depending on the page you selected. Select the design you think would be best for your needs.
Lastly, add the content to your landing page, and then press the Publish button.