The words companies use to describe their products and the words searchers use to find similar products online (keywords) are often not the same at all.
Matching product descriptions to searcher intent can be a powerful way to get found online.
Keyword research is a very important part of paid search marketing.
Look for keywords with high search volume and significant buyer intent, since that means more opportunity for clicks by qualified prospects.
It is also a good idea to make sure your keywords are relevant to the brands you want to sell.
Take advantage of the search bar and the filters to sift through the keywords to pick the ones you think will perform the best.