My Budget Review Said I’d Receive A Larger Profit Than I Did. Why?

The budget review is an estimate based on potential revenue, profit, and ROI.

It can’t be exact without running the simulation.

It is basing the estimate off of an assumed CTR and conversion rate of your ads from previous rounds.

If the results were significantly different than the review, it is likely because your CTR and conversion rate was significantly different from your previous rounds.

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