In round two of the Mimic Pro simulation, you have full access to the content of the company's website and so you will have decisions to publish a few pages.
You want to keep landing page content keyword targeted. Meaning, select a few major keywords for that brand and then focus your content around those keywords. Include them in the titles and high on the page.
When creating your landing pages, keep in mind the following.
The “landing page” is the online property an individual is taken to after clicking on your ad or link. It is important that this page exhibits certain characteristics:
Relate it to the ad or copy that prompted the visit in the first place. Top-performing landing pages deliver on the promise made in the ad or email. Moreover, your cost-per-click (CPC) will partially be determined by the quality of your landing page.
Know exactly how the landing page fits in your marketing strategy. The ad leads the prospect to the landing page – what does the landing page do? How does it contribute to the primary objective? Each page should have one job to accomplish.
Make sure the landing page is clear. The visitor should easily be able to discern what you are offering and the next step towards obtaining it.