At this point in the simulation, you've probably made it past round 1 and are well on your way to digital marketing success. For some of you, round 1 was a completely new experience and like any new experiences can be a bit rocky. While reflecting on the results you got back from your round 1 campaign, you may wonder whether it is worth keeping your campaign from round 1 active and running.
You can still keep your first round campaign running and create a new campaign, but before hitting the pause button on this campaign, please consider the following:
In the simulation, all participants are trying to figure out what products sell and what is the best method to advertise. A large part of this goal is through testing. To test various strategies, products, headlines, descriptions, and keywords to figure out what performs well and what does not perform well. So, it all comes down to testing. This involves making changes to your campaigns based on the feedback you receive. You can even pause work, but if you choose to pause your campaign, know that you may not know what you need to improve on and if the changes you made to your campaign were effective.
Pausing campaigns instead of improving them can defeat the purpose of testing and optimizing your campaigns based on your results. Generally, it is not recommended unless the campaign is useless to keep active. Testing and optimizing based on results is a practice that the best digital marketers need to learn in order to be successful.
Keep in mind that you still have $5000 to work within. So, you will have to allocate your $5000 between each of your campaigns.