The higher quality content you include about the camera features, the better you will do. Such things as call-to-action words, strong detail, and other techniques to appeal to your audience will help your email campaigns to perform better.
If the word choices are related to the linked landing page then the email will be more relevant and help your overall email campaign scoring. Make sure you are using correct grammar and spelling as well as this will also affect your overall email campaign score.
Make sure the email subject line, email address, and layout do not look like spam. This will also affect the email campaign results.