If you go to your PPC Dashboard you will see a tab called, Insights.
This tab gives you feedback on what you did and didn’t do well in the previous round.
Insights will help you learn why the decisions you made in the previous round were or were not successful. This information is based on the previous round and does not reflect changes made in this round.
Professional internet marketers don't have access to information like this but we provide it here to aid in the learning process. Using Insights, you can fine tune your ad and keyword strategy.
The dots you see in the tables here represent how well you did for the provided category.
- Black: No data was provided. This will be because the ads were paused or weren't used by the simulation.
- Green: Great work! You don't need to improve this item.
- Yellow: Some improvement may be all that's needed to turn this item green.
- Red: A big improvement made here will help you get the most out of your campaigns.
Focus your efforts on the red and green dots to make the most improvement over the next round. If you have questions about what each category means, hover over the help icon in the table headers for help.
Remember, you want to make the consumer path streamlined. Is there a place in the path you've created that doesn't fit well?
Also, you can click on each Ad in the Insights tab, and it will give you additional insights on your keywords.