This article includes information regarding updates to Google Analytics and assignments within the Digital Marketing Analytics Courseware.
Currently, Google Universal is being phased out and is no longer available. It is being replaced by Google Analytics 4.
When students create a Demo account with the steps listed in the Chapter 8 assignment for Google Analytics, they will want to make sure they follow the steps exactly. They will find steps on how to create their Google Analytics Demo Account here: Demo account If students are prompted for payment of any form, we recommend going back to the steps listed on how to create a Demo Account and ensure they are following the steps of the assignment.
Below listed is 6 Resources for your course and guides for Google Analytics 4
A Guide to Survive Google Analytics 4
- GA4 Transition: Instructor Survival Guide
- Google Analytics 4 Walkthrough & Assignments
- Google Analytics 4 Flood it! Assignment
- Google Analytics 4 Demo Account Webpage
- Digital Marketing Analytics: Strategic Decision-making
- Transitioning to Google Analytics 4 Webinar
- Blog Post: “Transitioning to Google Analytics 4: An Instructors Survival Guide
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