Pay-Per-Click marketing can be tough! (that's why people get paid to do it as a job).
Mimic Pro has a team function that can be selected by the instructor. Check with your instructor to see if your class is using this function.
Here are some keys to success that'll help you avoid needless blunders!
- Round 1 for Mimic Pro is done individually by each student. Even though you are playing as a team, round 1 is still completed individually.
- At the end of round 1, after your results page, you'll be directed to a page to vote on a strategy. It's tempting to go with however got the most profits, but be mindful of other metrics that might point towards a better strategy. For more information, check out *this article*.
- Once you are in round 2, you are now making decisions as a team and not individually. So, make sure to divide the work evenly! Sometimes, your instructor may have preferences on how to best do this based on product or brand.
- In rounds 2-10, only one member of the team needs to submit the rounds decisions to advance to the next round. This means you need to coordinate with your team before running the simulation.
- As you and your teammates are working on the same simulation, you can do so at the same time! Make sure that you're not working on the same ad campaigns, landing pages, or email campaigns at the same time or changes that you make might be overridden by changes someone else makes.
As an aside, if you are facing problems in the simulation as a team, make sure you mention that in your emails to email@example.com. It'll help us reach a resolution faster!