You will receive insights on the performance of your sequences through the following metrics:
Clicks
The number of clicks on an email's CTA / destination URL
Click Rate
(The number of clicks / the number of emails delivered) 100%
Conversions
The number of recipients who completed the desired action
Conversion Rate
(The number of conversions / the number of clicks) 100%
Deliveries
The number of emails successfully delivered to recipients' inboxes
Opens
The number of emails opened
Open Rate
(The number of emails opened / the number of emails delivered) 100%
Unsubscribes
The number of recipients who unsubscribed from emails
Unsubscribe Rate
(The number of unsubscribes / the number of emails delivered) 100%
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