Did you know that social media platforms are more active at certain times of the day than others? Knowing the most active time for the platform you want to post your content to is important in order for your post to be successful.
Why is this so important exactly? Because when a platform is more active, more people are available to interact with your post. Be sure to keep this in mind when scheduling your posts in order to make the most out of the time and money you invest in your content.
While it is important to consider the time you post your content, it also important to consider how your audience will perceive your posts. If you post more than once within an hour on the same platform, this could irritate your audience. (This will actually reduce your posts results to 0 in the simulation.) Even if you post them at the most active time of the day, posting too much will only make your posts appear spam like. Avoid this, as this is not the way you want potential customers to view your company! So keep your content to only one post per hour, per platform. If you want to learn how many posts you should have for each platform, then take a look at this article.
Below is an infographic that shows what times certain platforms are most active. This is a useful resource to keep handy when you are getting ready to schedule your posts. I always recommend double-checking with this infographic before running your simulation to ensure that you have scheduled your posts as efficiently as possible.
Where can I find this infographic in the simulation?
When you are in a posting round (odd # round), click on the posts tab found on the left side of the page. This is where you will go to create your posts.
Now click on the Instructions button found to the left of the date and time in the post creator.
Instructions should pop up. Inside the instructions click on the Schedule tab and then select the Post-Frequency Info-graphic button. This should open a new tab with the Infographic.