There are a number of reasons you could be getting zeros for your posts. This article will explain the most common mistakes that can lead to poor results.
Post Quality Needs to be Improved
One thing you want to make sure you are doing is creating good posts. This includes having an image, infographic or video, as well as having text in the posts. Keep in mind the target audience you are trying to reach. Is your post created in such a way that it is clear who you are trying to reach out to? For example, if you are trying to reach out to someone who likes hiking, but you have text about fashion and an image of a city building, chances are you probably won't be reaching your target audience.
While creating bad posts may not get you zeros for your results, it could reduce your reach which will lower your overall results.
Posting Too Much per Day
Did you know that there is a recommended number of posts you should post per day for each platform? Posting too much can reduce your results to zero.
To learn more about this, take a look at this article.
Posting Multiple Times Within the Same Hour
Another reason you could be getting low scores for your results is if you post more than one post within the same hour on the same platform. For example, let's say you created 2 posts on Facebook that was scheduled for Oct 16th at 12:00 pm. Both of these posts will result in a dramatic drop in results. You want to keep your posts at least an hour apart.
To learn more about what are the best times to post on each platform, take a look at this article.