This article will go over how to improve your search ads in the Digital Marketing Simternship - New.
With the new Digital Marketing Simternship, we have really improved the feedback you receive and suggestions on where you can make improvements in Search Ads. Your Results for each round will go into specifics for each ad on where you can make improvements.
Your Round Results specifically are the first place to know where to make changes.
How to Review Results
- Select the Results Dashboard
- Select Take a Look at Your Ad on the specific ad you're looking for feedback on.
- Here you will receive different feedback on where you're doing well and where you can make changes. Hover over each feedback for additional notes.
- Each feedback bubble will contain feedback on where you can make improvements.
-Spelling: The simulation will check your spelling and proper grammar. Keep an eye out for too much slang or excessive use of punctuation in your ad, as the simulation will mark this a mistake.
-General Benefits: Including the benefits of your product in your ad will help your ads immensely. If you're having trouble with this one, you may think about targeting a specific Customer Profile. This can be found in your Key Documents.
-Call to Action(CTR): Include a clear call-to-action in your ad copy to encourage users to take the desired action, whether it's making a purchase, signing up for a newsletter, or contacting your business.
-Landing Page Benefits: Include product benefits that align with your target Customer Profile and really showcase your product's features.
-Landing Page Content: Making sure your landing page content aligns with the information in your ads will improve your conversion rate.
Other Tips:
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Pay attention to your keywords and their results. Fine tuning your keywords will help your ads perform better!
- Ad Relevance is going by your keyword's relation to your ad. Using your Keywords within your Ads will help ensure you're mentioning key and highly searched Keywords, but also make sure you are reaching the right Customer Profile.
- Bid Quality is paying per click for each keyword. You'll notice the more competitive keywords will have a higher bid. You'll want to keep a close eye on those Suggested Bids. If your keyword is a highly competitive keyword, we recommend bidding more competitively. However, don't go too high, or that's a waste of unnecessary funds and will cause you to receive poor feedback.
- If a Keyword is not getting the conversion you want, we recommend just pausing or removing the keyword. Put your money into a keyword that is actually paying off. There is a possibility to bid too high or too low but staying close to the suggested bid of the keyword will be beneficial. Digital Marketing Simternship - New | How to remove or add Keywords
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Keyword relevance to your Landing page. Selecting Keywords that are associated with your Landing Page and target audiences will help you do better in the sim.
Stay organized with your keywords! We recommend having clear campaigns, ad groups, and keywords. Make sure you keep them organized with specific goals for Campaigns and Ad Groups. This will help you pinpoint improvements in your simulation. - Try A/B testing. A/B testing in your Ad Groups is a great way to find out which ad approach is best for your Target Customer Profile.
Lastly, don't forget your instructor is your subject matter expert. They can definitely help out with successful tips on successful ads.
If you have any questions, feel free to reach out to our support team at support@stukent.com
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