This article will go over how to improve your Display Ads in the Digital Marketing Simternship - New.
If your display ads are underperforming, it’s likely because you’re treating them like search ads. While search ads capture users with high buying intent, display ads operate under an entirely different set of rules. With the new Digital Marketing Simternship, we have really improved the feedback you receive and suggestions on where you can make improvements in Display Ads.
Your Results Dashboard will go into specifics for each display ad on where you can make improvements.
How to Review Results
- Select the Results Dashboard
- Select Take a Look at Your Ad on the specific ad you're looking for feedback on.
- Here you will receive different feedback on where you're doing well and where you can make changes. Hover over each feedback for additional notes.
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Each feedback bubble will contain feedback on where you can make improvements. Specifically in your Display Ads, you'll really want to focus on that Customer Profile you are targeting.
-In Market: Keep in mind the Customer Profile's market, such as News, Wellness, etc., and ensure your ads align with this.
-Age/Gender/Parent: Make sure this aligns with the best Customer Profile for the company that aligns with your ads. Review your Key Documents carefully.
-Product Image: The Product Image helps direct your customers to your product. Choose wisely on which images you choose, as well as the Product URL.
-Spelling: The simulation will check your spelling and proper grammar. Keep an eye out for too much slang or excessive use of punctuation in your ad, as the simulation will mark this a mistake.
-General Benefits: Including the benefits of your product in your ad will help your ads immensely. If you're having trouble with this one, you may think about targeting a specific Customer Profile. This can be found in your Key Documents.
-Call to Action(CTR): Include a clear call-to-action in your ad copy to encourage users to take the desired action, whether it's making a purchase, signing up for a newsletter, or contacting your business.
-Landing Page Benefits: Include product benefits that align with your target Customer Profile and really showcase your product's features.
-Landing Page Content: Making sure your landing page content aligns with the information in your ads will improve your conversion rate.
Other Tips:
Unlike search ads, display ads are rarely direct revenue drivers. They catch users who are browsing, not actively shopping.
If you measure display success by immediate sales, you will always be disappointed. Instead, shift your mindset:
- Change your campaign goals: Choose Website Traffic or Brand Awareness and Reach instead of "Sales."
- Focus on impressions: Judge success by how many right eyes see your brand.
- A/B Test: Experiment with different ad creatives and CPM (Cost Per Mille) bidding strategies to optimize your budget.
The ultimate tool for display success is retargeting. Serving ads to a warm audience—people who have already visited your website or interacted with your brand—drastically improves performance. If you have the option to run retargeting ads, use it.
Lastly, don't forget your instructor is your subject matter expert. They can definitely help out with successful tips on successful ads.
If you have any questions, feel free to reach out to our support team at support@stukent.com
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