This article will show a breakdown of the feedback given in the Analytics Simternship, along with some tips on where to look for places to improve.
To find your results, you will need to:
- Click on the “Results” button at the top left-hand corner.
- Select the desired round.
- Scroll down until you see the round results you would like to view
The following clip will show you how to navigate. This will be the same for all simulations:
Interpreting Your Cluster Analysis Results:
You will be able to see your cluster analysis, budget allocation, and analysis question results after running the cluster analysis round.
Here is an example of the cluster analysis results:
A red “X” means the answer selected was incorrect. A green check indicates that the selection was correct.
Tips for Cluster Analysis
- Be sure to read all of the instructions and information given to you. It will help lead you to make the correct selections for these parameters.
- Make sure you select the “run” button before selecting the “download button”.
- The “classification” tab will point you in the correct direction of which variables to choose.
Here is an example of budget results:
To view the revenue for each marketing strategy, you can hover your mouse over the graph:
Use the information from your budget allocation results to determine where your allocation was more or less effective.
Tips and Tricks for Cluster Analysis Questions
- When answering the questions, commas in numbers are not accepted. For example, if you would like to answer the question as “1,000”, you will need to input it as “1000”.
- Ensure that you have the correct variables, clusters, and iterations selected when you download the data, or you will be unable to answer the questions correctly.
- Use the “Guide” button to learn more about cluster analysis. You can find this button under the “Help” drop-down in the top right corner.
While the Stukent Support team is happy to assist with technical support, we are not marketing experts. Generally, questions about best practices with Analytics should be directed back to your course instructor for the best guidance.
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