This article will walk you through what to expect for your budget Allocation results in the Media Planning Simternship.
To find your results, you will need to:
- Click on the “Results” button at the top left-hand corner.
- Select the desired round.
- Scroll down until you see the round results you would like to view
The following clip will show you how to navigate to the results. This will be the same for all simulations:
Round 6-9: Budget Allocation
The first result you will see is a rating on your Channel Allocation Plan.
You will be rated using a radial dial. Be sure to read the written feedback as well. The written feedback will tell you what you’ve done well and potential areas for improvement.
The radial dial can be understood as a rating based on how well you achieved the goals of the round. You will receive a red, orange, yellow or green rating, which will be shown on a rating “wheel”. These colors are interpreted as follows:
-Red requires a lot of improvement
-Orange requires more improvement
-Yellow requires less improvement
-Green requires little to no improvement.
Next, you will see several card with information on the following key metrics:
- Impressions vs Target Impressions
- Reach
- Frequency
- Gross Rating Point
- Conversion Rate
- Return on Ad Spend
- Cost per 1000 Impressions
- Cost per Point
All of these cards will have a “Since Previous Q” statistic. This will have green or red arrows. The green indicates that there was growth while red indicates regression.
These cards will be followed by an “Impressions by Medium” chart.
Finally, you’ll see results for each promotion medium you promoted advertisements through.
Round over round, you’ll want to see these numbers grow or you’ll want to cut promotions that aren’t beneficial for Buhi.
You will see these same results from Round 6 to Round 9.
Tips and Tricks
- Be sure to read all the information available in your Inbox as well as the customer, Buhi, and product information found in your “Resources” button (found at the bottom right corner of your simulation). Use all this information to select the most optimal drivers that best fits Buhi’s target audience, products, and goals.
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