When deciding what to bid for your keywords, consider the following:
- You can set your bid to any amount you would like. When you select a keyword you have the opportunity to customize the bid for each keyword based on the suggested bid amount and the competition for the word you choose.
- Look at the insights of each keyword. This will give you information on how often that word is searched. If there is a low amount of searches, play it safe. If there is a high amount, you may want to take a more competitive approach.
- Suggested bid is the forecasted history. The simulation is made to review data and make changes and improvements to the campaigns as they go.
- Is it possible to set my bids too high or too low?
- How do I adjust Keyword Bids?
For any additional assistance needed on keyword bid strategy, please refer to your instructor. They are your best resource!
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