Digital Marketing Analytics Simternship | A/B Testing Results Interpretation

To find your results:

1. Click on the "Results" button at the top left corner.
2. Select the desired round.
   

3. Your results will be shown in the form of a gauge, as shown below:

   
   Red requires a lot of improvement

   Orange requires more improvement

   Yellow requires less improvement

   Green requires little to no improvement.

4. The A or B trial chosen for your final run will be shown below the gauge compared to a perfect A/B test. This is to help evaluate where improvement can be made. Example shown below:
   
   
   The graph above gives more visuals for the results received for each trial. You can hover over each individual bar to see the exact number.
   
   

   Tips and Tricks

   -Use the clone button located on the A/B testing portion to bring up the old A/B test. From there only change one of the options and compare it to the old option. This will help you figure out minor details that are influential. 

   -Each round there are new goals to reach. With each trial check to see if you are close to reaching it. Run multiple tests to see what factors will help grow the section the goal is focusing on.  

   -Avoid making decisions based on your own preferences when A/B testing. The goal of A/B testing is to determine what works best and make decisions based on that.
   
   While the Stukent Support team is happy to assist with technical support, we are not marketing experts. Generally, questions about best practices with Digital Marketing Analytics Simternship™ should be directed back to your course instructor for best guidance.