When answering questions regarding the Site Map Tree, you'll want to make sure you carefully view the site map.
To view the site map in its entirety, you can select the arrow icon next to each folder and it will expand further.
Key Metrics in the Site Audit
As you're looking through the data from the site audit, here are the key metrics to pay attention to:
- Direct Traffic: visitors who manually enter the website or have it bookmarked
- Paid Traffic: traffic that is generated through paid means only
- Organic Traffic: visitors that land on your website from unpaid sources, aka essentially free traffic
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