In this simulation, you will be created and perfecting a report. You will be completing the following tasks:
- Analyze requests for proposal to determine appropriate research methodologies
- Select important findings from secondary and primary research to guide product development and further research
- Create moderators' guides for conducting focus group discussions that yield valuable qualitative data
- Create effective survey instruments from which useful primary data are gathered
- Calculate sample size estimates based on various parameters and market research standards
- Identify sampling techniques used in various types of sampling plans
- Select a sampling plan for data collection
- Categorize open-ended survey responses using a code list
- Identify study limitations based on a client's target market and survey responses to demographic questions
- Select appropriate visuals for quantitative and qualitative survey data
- Evaluate a cross tabulation to identify segment differences
- Make conclusions and strategic recommendations from market research
Each Round complies to a report that you can view in it's entirety after you finish the simulation. It will be located within your Results tab in the final Round(Round 12).
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