When deciding what to bid for your keywords, consider the following:
- You can set your bid to any amount you would like. When you select a keyword you have the opportunity to customize the bid for each keyword based on the suggested bid amount and the competition for the word you choose.
- Look at the insights of each keyword. This will give you information on how often that word is searched. If there is a low amount of searches, play it safe. If there is a high amount, you may want to take a more competitive approach.
- The suggested bid is the forecasted history. The simulation is made to review data and make changes and improvements to the campaigns as they go.
For any additional assistance needed on keyword bid strategy, please refer to your instructor. They are your best resource!
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