What do I bid?

When deciding what to bid for your keywords, consider the following:

• You can set your bid to any amount you would like.  When you select a keyword you have the opportunity to customize the bid for each keyword based on the suggested bid amount and the competition for the word you choose.
  
  
• Look at the insights of each keyword. This will give you information on how often that word is searched. If there is a low amount of searches, play it safe. If there is a high amount, you may want to take a more competitive approach.
  
  
• Suggested bid is the forecasted history. The simulation is made to review data and make changes and improvements to the campaigns as they go.
  
  
• Is it possible to set my bids too high or too low?
  
  
• How do I adjust Keyword Bids?

For any additional assistance needed on keyword bid strategy, please refer to your instructor. They are your best resource!