This article will walk you through the Research and Customer Profile result in the Consumer Behavior Simternship.
To find your results, you will need to:
- Click on the “Results” button at the top left-hand corner.
- Select the desired round.
- Scroll down until you see the round results you would like to view
The following clip will show you how to navigate to the results. This will be the same for all simulations:
Round 2: Market Research Results
In the Market Research results, you will first see a radial dial and written feedback on the “Findings from Tote Market Search”.
You will be rated using a radial dial. Be sure to read the written feedback as well. The written feedback will tell you what you’ve done well and potential areas for improvement.
The radial dial can be understood as a rating based on how well you achieved the goals of the round. You will receive a red, orange, yellow or green rating, which will be shown on a rating “wheel”. These colors are interpreted as follows:
-Red requires a lot of improvement
-Orange requires more improvement
-Yellow requires less improvement
-Green requires little to no improvement.
Below this, you will see results for your summary of results from the Tote Bag Market Research. The results will appear as comments from your Senior Brand Manager.
You will receive an orangish, gold comment and text marking when you have chosen a poor content selection.
You will receive a bluish, green comment and text marketing when you have chosen a good or the best content selection.
Messenger Bag Market Research
The same layout of results as the Tote bag will appear for the Messenger Bag results.
Survey
Your survey results will start the same as the previous two results with a radial dial.
After this, you will see a series of bar charts that indicate the results of the survey you conducted. The charts you see are dependent upon the survey questions you submitted.
Tips and Tricks
- Be careful in your selection of survey questions. These survey questions will be used in many if not all the rounds of Mimic Consumer Behavior. If you choose poor questions, your scores in rounds after round 2 may reflect that. If you choose good questions, your scores in rounds after round 2 may reflect that.
Round 3: Customer Profile
The first result you will see is for the Coding Survey Answers Insights. This results will be given through a radial dial and written feedback.
Next, you will see the results of the answers you selected after watching the focus group video.
Incorrect answers will be marked with a red box:
If the answer is correct, it will be marked with a green box.
Finally, you will see the results of your Customer Profile.
In this section, you will see a radial dial and written feedback. Be sure to read the written feedback as it will indicate what you’ve done well as well as potential areas for improvement.
Below this, you will see the Customer Profile card.
Tips and Tricks
- Be sure to read all the information available in your Inbox as well as the customer, Buhi, and product information found in your “Resources” button (found at the bottom right corner of your simulation). Use all this information to select the most optimal drivers that best fits Buhi’s target audience, products, and goals.
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