This article will guide you through the steps of viewing your Messaging and Strategic Drivers results in the Media Planning Simternship.
First, you’ll need to access your results. Follow the steps below to do so:
- Click the RESULTS tab under the Media Planning Simternship title
- Choose which round’s results you would like to view
- Once selected, the results page will appear
Messaging Drivers Selection Results
The first result you will see is for your selected Messaging Driver. You will be rated using a radial dial. Be sure to read the written feedback as well. The written feedback will tell you what you’ve done well and potential areas for improvement.
The radial dial can be understood as a rating based on how well you achieved the goals of the round. You will receive a red, orange, yellow or green rating, which will be shown on a rating “wheel”. These colors are interpreted as follows:
-Red requires a lot of improvement
-Orange requires more improvement
-Yellow requires less improvement
-Green requires little to no improvement.
Below the radial dial and written feedback is the Message Driver you selected.
Strategic Drivers Selection Results
Next, you will see your selected Strategic Driver. You will also see a radial dial, written feedback, and the selected Strategic Driver.
Tips and Tricks
- Be sure to read all the information available in your Inbox as well as the customer, Buhi, and product information found in your “Resources” button (found at the bottom right corner of your simulation). Use all this information to select the most optimal drivers that best fits Buhi’s target audience, products, and goals.
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