Consumer Behavior Simternship | Results Review - Ad Spend & Campaign Guide

To find your results, you will need to: 

1. Click on the “Results” button at the top left-hand corner.
2. Select the desired round.
3. Scroll down until you see the round results you would like to view
   
   

The following clip will show you how to navigate to your results, which you can access at any time within the Consumer Behavior Simternship. This will be the same for all simulations:

Your channel investment and campaign guide will receive a red, orange, yellow, or green score.

-Red requires a lot of improvement

-Orange requires more improvement

-Yellow requires less improvement

-Green requires little to no improvement.

You will also receive a performance evaluation for each round. You can use this evaluation along with the individual section gauges to determine which areas to improve.

Interpreting Your Channel Investment Results

Here is where the budget is allocated:

Here is an example of the channel investment results from my ad spending decisions:

Use these results to determine where your budget allocation was more or less effective.

Budget Allocation Results

• “Strategy” refers to the selected strategy.
• “Amount Allocated” is the amount of your budget allocated to the ad strategy.
• “Conversions” refers to the number of purchases generated by the ad.
• “Revenue” refers to the amount of money the ad earned.

Interpreting Your Campaign Guide Results

Here is an example of the campaign guide results:

Use the gauge to determine where improvements can be made. Make sure to refer to the style guide under the “Help” tab at the top right of the screen. From there, select the “Guides” button to view the important information. This will guide you through deciding on which options to select for the campaign guide.

Tips and Tricks

• Remember to view the “Guide” tab to assist you with completing this round.
• Make sure to use the “Resources” button on the bottom right of the screen to view more information that will help in completing this round.

Be sure to read all of the information in each section before making your selections and running the round.