This article will guide you through the steps of viewing your product optimization results in the Marketing Management Simternship simulation.
How to navigate to your Results, which you can do at any time while within the Marketing Management Simternship:
- Click the RESULTS tab under the Mimic Intro to Business title
- Choose which round’s results you would like to view
- Once selected, the results page will appear
Results Review
In this portion of the simulation, you will be rated based on your Component Selections as well as your Pricing and Distribution Channel Selections. You can get a quick idea of how well your decisions performed using the rating “wheel”.
You will be rated based on how well you achieved the goals of the round. You will receive a red, orange, yellow or green rating, which will be shown on a rating “wheel”. These colors are interpreted as follows:
-Red requires a lot of improvement
-Orange requires more improvement
-Yellow requires less improvement
-Green requires little to no improvement
Feature Selection
For the feature selection, we can see here that we received a yellow rating, which means although we made good feature selections, there were better ones to choose from.
Read the user reviews to make future adjustments to your product.
Pricing and Distribution Channel Selection
Your results will read similarly for the Pricing and Distribution Channel Selection section.
You will see your Target Profit Percentage and Revenue goals compared to what you received for that round. You will also see a bar graph, called the Pricing Graph, that displays this information compared to the company’s Q1 metrics for the prior year. Here, we can see although our Target Profit Percentage exceeded our Q1 expectations from last year, our Revenue fell short.
Distribution Channel
The final section of your results will be the Distribution Channels portion of your simulation. You will see the number of Units sold per company, as well as the Revenue and Margin for each.
NOTE: Use your RESOURCES tab to find consumer information that will help you make educated decisions regarding the Odyssey Hip Pack.
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