How do I Review Results for Search Ads?
This will show you step by step where to find and how to interpret results for your search ads in the Digital Marketing Simternship.
To find your results, you will need to:
- Click on the “Results” button at the top left hand corner.
- Select the desired round.
- Scroll down until you see the “Search Ads” box.
The following clip will show you how to navigate to your results at any time. This will be the same for all simulations:
Interpreting Your Results
Your search ads are scored on 3 Quality categories in relation to your keywords: bid quality, ad relevance, and page relevance.
Bid Quality- You can set your bid to any amount you would like. When you select a keyword, you have the opportunity to customize the bid for each keyword based on the suggested bid amount and the competition for the word you choose. For more specific suggestions on bids, go to this article: What Should I Bid?
Ad Relevance- How relevant (or often seen) is the keyword in your ad?
Page Relevance- How relevant (or often seen) is the keyword in your landing page AND in the ad(s) linked to that landing page?
You can use this key to see how each keyword performed:
Where to find the Quality rating key and Quality category ratings for each keyword:
You can also use this key (which is found below the above screenshot) to help you improve:
Tips and Tricks:
- Be sure to have at least 10-15 keywords per ad.
- Use keywords that have a high average monthly search as well as those with a low average monthly search volume.
- Try to use your keywords as much as possible in your ad and landing page.
- Make sure that the camera type, spelling, grammar, and spacing of letters is consistent from your keywords to your ad and landing page.
- Ex: “GoPro Hero” vs “go pro hero”
While the Stukent Support team is happy to assist with technical support, we are not marketing experts. Generally, questions about best practices with Digital Marketing should be directed back to your course instructor for best guidance.
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